Cleany vs Other Cleaning Franchises in Canada

By Olga Sokol, Co-Founder & CEO, Cleany

When people call me about owning a Cleany franchise, one of the first things they say is, “I’m also looking at a couple of the big names. How are you different?” It’s a fair question, and the right one to ask. Buying a franchise is a big decision, and you should compare.

So here is my honest answer, in one place. I won’t name any other brand, and every system is different, so always check their documents. What I can do is show you exactly how Cleany works and what it costs, next to the public ranges for other home-cleaning franchises in Canada.

What “the full cycle” means at Cleany

Most people who come to us want to clean, lead a small team and build something of their own. They don’t want to spend their evenings learning ad platforms or chasing phone calls. That’s why we built Cleany around the whole journey of a customer, from the first ad they see to the moment they pay.

Customers book in about a minute. Cleany has been digital-first since 2016 and now runs on its own app, built and improved over the years. A customer picks the service, chooses a time and books in the Cleany App in about a minute. On the day, they can track their cleaner live, a bit like booking a ride. They pay after the clean, once the work is done.

Head office runs your local ads. You don’t have to become a marketer. Our team runs local ads for you in your own territory, so the money for local marketing is spent where your customers live.

Someone can answer for you. If you’d rather keep your hands on the work, an optional Cleany sales team can answer and book jobs for you. You can also do it yourself. Your choice.

You clean and grow. With booking, marketing and answering handled, your time goes into great cleans, happy customers and building your team.

I can’t promise you a number of leads or a level of sales, and no honest franchisor should. What I can promise is that every part of the cycle has a system behind it, and you’re not building it alone.

Cleany vs other home-cleaning franchises: side by side

	Cleany	Other home-cleaning franchises in Canada*
Customer booking app	✓ Cleany App: book in a minute, track your cleaner live, pay after	Often: request a quote, then wait for a call back to book
Franchise fee	✓ $25,000	About $22,000 to $60,000
Total to open	✓ $27,500 to $35,000	About $50,000 to $190,000
Royalty	✓ 6%	About 6% to 7%
Marketing	✓ 5%, spent on ads in your own territory, run for you	Often you plan and run your own local advertising
Technology	✓ From $250 a month, first 6 months free	Often an upfront technology fee plus monthly costs

*Based on public franchise listings and franchisor websites, October 2026, for a full new territory. Smaller-town models can cost less. Figures change; always check each franchisor’s disclosure document.

Lower cost to open, marketing done for you and an app your customers book in a minute: that’s the difference.

Cleany’s fees, in plain words

Here is what you pay with Cleany:

• Franchise fee: $25,000. This gives you an exclusive territory of 100,000 to 250,000 people.
• Set-up costs: $2,500 to $10,000. That puts the total to open at $27,500 to $35,000.
• Royalty: 6% of gross sales.
• Local marketing, done for you by Cleany: 5% of gross sales, spent in your territory. A minimum applies, and the first 2 months are included.
• Technology fee: from $250 a month, with the first 6 months free.

The full fee breakdown is in our disclosure document, which we go through on the discovery call.

If you want a wider look at what goes into the cost of any cleaning franchise, read How much does a cleaning franchise cost in Canada?

Questions to ask any franchisor

Whether you choose Cleany or someone else, these questions will protect you. I’d ask them of us too.

1. Can I read the disclosure document, and how long do I have before signing? Read every page, and never feel rushed to sign.
2. What exactly do the ongoing fees pay for? Ask how each percentage and monthly fee is spent, and whether there are minimums.
3. Who brings in customers, and how? Ask what is done for you and what is on you, and get it in writing.
4. Can I talk to current owners? Call several, not only the ones the franchisor picks. Ask what surprised them in year one.
5. What territory do I get, and is it exclusive? Ask how big it is and how it is defined.
6. Have I had independent advice? Have a franchise lawyer and an accountant review the documents before you sign. It’s money well spent.

Frequently asked questions

Do I need cleaning experience to own a Cleany franchise?

No. We train you on how we clean and how the business runs. What matters most is that you care about doing the job well and treating customers and your team right.

Is my territory exclusive?

Yes. Your Cleany franchise fee of $25,000 comes with an exclusive territory of 100,000 to 250,000 people.

Do I have to run my own ads?

No. Head office runs local ads for you in your territory. Local marketing is 5% of gross sales, spent in your territory, with a minimum, and the first 2 months are included.

What if I don’t want to answer the phone all day?

You don’t have to. Customers book themselves in the Cleany App, and an optional Cleany sales team can answer and book jobs for you.

Let’s talk

The best way to compare is to sit down with the real numbers and ask me anything. On a discovery call, we look at your area, walk through how the full cycle works and go through our disclosure document together. Learn more about the Cleany franchise, then: